The concept of brands has been institutionalized with the advent of the capitalist order of economy wherein small companies or large corporations have always striven to provide as many features in a product or a service as required by the entire consumer fraternity. Brand building is an earnest step to showcase a set of value additions in a product consistently. The idea behind brand building is to provide a reasonable degree of assurance to the consumers as regards quality, quantity, and other attributes in a given product. The process of brand building is not as simple as it looks; rather it requires a very careful approach to work on different aspects to build a brand and establish it for a long term period of time. To give effect to the process of brand building, the business organization may avail the services of a market research company in Malaysia . So, let us get into different aspects that are needed to be worked upon for brand building: Recognizing the ta